"Men in Black 3" Underperforms, Still Beats "The Avengers" 


It took the sunglass-decked Will Smith and Tommy Lee Jones to finally unseat Marvel's "The Avengers." ("Men in Black 3" movie review)

"MIB 3" took in $70 million in the U.S. over the four-day Memorial Day weekend but it's below the $80 million that Sony Pictures was expecting, or Hollywood's projection of $90 million. Overseas, "Men in Black 3" sold $133.2 million worth of box-office tickets but since the threequel was so expensive to make (estimates ranged from $225 million to $300 million), it will take a while for Smith and Jones and their trusty Neuralyzer to recoup their money. (Win "MIB 3" exclusive prizes from Sony Pictures)

Disney's "The Avengers" slipped to No. 2 with $46.9 million becoming the 3rd biggest movie of all time right after "Avatar" and "Titanic."

Yes, "Men in Black 3" had a good start and "The Avengers" proved box-office prowess but this past Memorial Day weekend was the slowest at theaters in more than a decade with overall box-office total of $190 million, the lowest since Memorial Day weekend in 2001 when revenues totaled $185.3 million.

Meanwhile, "Battleship" continued to sink. Based on a Hasbro board game, the action adventure managed $13.8 million for the No. 3 spot. That's a far cry from its $200 million plus budget. Speaking of, all the Top 3 movies were budgeted at more than $200 million each. Yup, it's summer at the movies indeed!

The other big release this past weekend was Warner Bros. found footage flick "Chernobyl Diaries" from producer Oren Peli ("Paranormal Activity" franchise). The film also failed to attract viewers and debuted at No. 6 with just $9.3 million. And that's for four days!

The good news of the weekend belonged to Focus Features' comic drama "Moonrise Kingdom" from director Wes Anderson. Released in just four theaters, the film had an eye-popping average of $167,371 per screening! I can't wait to interview the cast and crew this weekend, and of course, I'll give you updates!

Here's the estimated Top 10 Box-Office Films for Memorial Day weekend of 2012:

1. "Men in Black 3," $70 million ($133.2 million international).

2. "The Avengers," $46.9 million ($26.3 million international).

3. "Battleship," $13.8 million ($2.9 million international).

4. "The Dictator," $11.8 million ($11.8 million international).


5. "Dark Shadows," $9.4 million ($13.1 million international).

6. "Chernobyl Diaries," $9.3 million.

7. "What to Expect When You're Expecting," $8.9 million ($1.5 million international).

8. "The Best Exotic Marigold Hotel," $8.2 million ($853,000 international).

9. "The Hunger Games," $2.9 million ($800,000 international).

10. "Think Like a Man," $1.8 million.

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