The marketing folks at Paramount Pictures are taking "how-to-market-a-film" lessons from "The Blair Witch Project" team. Hype the heck out of the movie, then keep your fingers crossed that the product is good, at least, for repeat business.
Last summer, we all saw the teaser for the film, without a title! All we witnessed was the going-away party for some guy in NY, then mayhem ensues, then poor, old Liberty's head flies onto the screen. The End.
Then slowly but surely, the Paramount folks started unveiling more details about the movie, giving us bits and pieces about it, like the title, which is now known as "Cloverfield."
Then everyone started speculating, is it an alien, is it a monster, is it Britney Spears?
Paramount is so tight-lipped with the film, I can't even bring a guest with me to the advanced screening! Darn them!
Well, we finally have a picture of the supposed monster:
And wayangtopia.com was resourceful enough to break details down for all of us:
• The film started out as an “elaborate 60-page treatment” by Lost writer Drew Goddard.
• "Cloverfield" features no musical score at all, “just source music and well-orchestrated ambient sound.”
• The beginning of the film was shot with a lightweight Panasonic HD HandyCam, “then moves into transitional sequences shot with a 3-lb. Canon for about a third of the film.” The special effects shots were filmed with “the much-heavier” hi-res Sony F23 or Thomson Viper.
• One five-minute continuous master shot “incorporates 20 VFX elements.”
• Director Matt Reeves promises “intimate contact” with the monster by the end of the 90-minute film.
• A digital version of "Cloverfield" will play on in a few hundred screens.
• The film cost $25 million and hits theaters on 1-18-08.
BUT HERE'S THE BIG QUESTION: ANOTHER MOVIE, "SNAKES ON A PLANE" FOLLOWED "THE BLAIR WITCH" MARKETING CAMPAIGN STYLE. AND WE ALL KNOW WHAT HAPPENED TO THE MOVIE. IT FLOPPED! BUT, "CLOVERFIELD" ONLY COST $25 MILLION (DOUBLE THAT WITH MARKETING COST), AND PARAMOUNT SHOULD BE ABLE TO RECOUP AND MAKE MONEY FROM THIS MONSTER MOVIE!
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"The Great Debaters" received the most nominations, 8 total, including best feature film for the 39th NAACP Image Awards, which honor diversity in film, television, music and literature.
The awards-body also gave love to "Talk to Her," "American Gangster," "I Am Legend," and "Tyler Perry's Why Did I Get Married?".
Stevie Wonder was announced as this year’s inductee into the awards’ hall of fame.
The Image Awards will air live on Fox on Feb. 14.
For the complete list of the NAACP nominees, click Read More...
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Miss Nicole Kidman quits "The Reader," a film to be directed by Stephen Daldry and co-starring Ralph Fiennes.
Pregnancy! Miss Nicole has been busy with husband, Keith Urban.
At least she hasn't shot any scenes yet.
But Kidman fans can still see their idol at the end of the year, when she reunites with her "Moulin Rouge" director, Baz Luhrmann, for the big-budget epic "Australia" with fellow Australian, Hugh Jackman.
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Miss Diablo Cody (left) is teaming up with "Transformers'" hottie, Megan Fox (right) for Cody's new slasher flick she wrote called, "Jennifer's Body."
The film is going to be financed by Fox Atomic, and Karyn Kusama is set to direct this quirky comedic thriller about a cheerleader (Fox) who becomes possessed and begins killing the young men who lust after her!
SOUNDS DEVILICIOUSLY FUN!!!!
Now, have no fear, "Juno's" helmer, Jason Reitman, is one of the producers! He should be able to help Kusama, who did good in "Girlfight" and sucked bad in "Aeon Flux."
But it's a comedy, it's a thriller, I'M THERE!!!
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This is it folks, the reason for my non-stop watching of awards-worthy films -- the 13th Annual Critics' Choice Awards.
I voted for the nominees, and I voted for the winners, and I'd say, the final tally reflected about 95% of my votes, so woooo hoooo!
Now, I keep on repeating this over and over, but the Critics' Choice Awards is a good predictor for the Oscars. Needless to say, I'm very happy with this list!
SIDEBAR: The stars came out last night! Celebs like George Clooney, Casey Affleck, Katie Holmes, Angelina Jolie, and Brad Pitt showed up. With the lights off for the Golden Globes, the Critics' Choice is the next best thing for star-watching.
Here are the winners!
Best picture: No Country for Old Men
Actor: Daniel Day-Lewis, There Will Be Blood
Actress: Julie Christie, Away From Her
Supporting actor: Javier Bardem, No Country for Old Men
Supporting actress: Amy Ryan, Gone Baby Gone
Director: Joel Coen and Ethan Coen, No Country for Old Men
Writer: Diablo Cody, Juno
Animated feature: Ratatouille
Young actor: Ahmad Khan Mahmoodzada, The Kite Runner
Young actress: Nikki Blonsky, Hairspray
Comedy movie: Juno
Family film (live action): Enchanted
Made-for-TV movie: Bury My Heart at Wounded Knee
Foreign language: The Diving Bell and the Butterfly
Song: Falling Slowly, Glen Hansard and Mark?ta Irglov?, from Once
Composer: Jonny Greenwood, There Will Be Blood
Joel Siegel Award: Don Cheadle
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