Young moviegoers embrace social networks, while older ones are traditional! Common sense right? But wait, it gets interesting. Moviegoers 2010, the first report on moviegoing habits produced by Stradella Road, the entertainment marketing firm founded by former New Line Web guru Gordon Paddison, released a new study about our moviegoing habits.
Here are some of the highlights taken from Variety:
* Teens (age 13-17) are "all about sharing information and group thinking," the report said, with social networking a critical communication tool. They go to movies in large groups and are heavily influenced by their friends' opinions. They also prefer texting over having phone conversations. More than 70% also surf the Web and text while watching TV, and 67% of them socialize with friends online.
* Twentysomethings (age 18-29) "are digital natives that have grown up with technology" and are more likely to go online for movie info and to share what they think about movies via social networks (58% socialize with friends online). They use the Internet to find any kind of information and place a high value on online consumer reviews and sites that aggregate reviews.
* Auds in their 30s are time-constrained, with parenthood dominating their decisions. They split their moviegoing trips between their children and their spouses. They "spend the highest number of hours online and rep the highest use of technology (Internet, broadband access, DVR ownership and cell phone)." They also view the most recorded TV and skip the most ads via their DVRs.
* Those in their 40s embrace traditional media like magazines and newspapers, with moviegoing dominated by special family occasions and influenced by teens.
* And fiftysomethings avoid crowds, prefer matinees and "skip ads because they think there are too many commercials on TV."
As for those curmudgeon critics? Variety continues:
Most films are now considered critic-proof, especially among the younger set, with 84% of moviegoers saying, "When they make up their mind to see a movie, it doesn't matter what the critics say about it." OH REALLY?
Of those surveyed, 75% said they trust a friend's opinion more than a movie critic; 80% said they were more likely to see a movie after hearing a positive review from other moviegoers, while only 67% said a thumbs up from a professional critic had the same weight. THAT MAKES ME FEEL BETTER
The report continues:
While 62% now get their reviews online, only auds over 50 rely on newspaper reviews.
So what did we learn boys and girls? You still believe critics, but you go online to learn about the films. Hhhhmmm, hence, this online experiment of mine!
READ THE FULL STORY RIGHT HERE!
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