Author Kevin Goetz has been called “the doctor of audience-ology” for his innovative work in audience research.  In his new Hollywood memoir Audience-Ology: How Moviegoers Shape the Films We Love, Goetz reveals the secretive process of audience testing in an enlightening and thoroughly entertaining way.

I spent some time with Goetz to talk about his book, his background, and what he hopes for readers to get after finishing his book.

For Palm Springs residents, you can purchase Goetz’s book at Just Fabulous.